Lili is the Design Lead at Meta based in Seattle. She is a thinker and a maker, creating positive change in the world.
· AI with Humanity · Turning Complexity into Clarity · Designing for Positive Change
· AI with Humanity · Turning Complexity into Clarity · Designing for Positive Change
What I Do Best
I design the human side of intelligent systems—helping people understand complexity, express intent, and stay in control.
I specialize in AI-powered personalization, turning complex technology into experiences that feel intuitive and human. By combining systems thinking, interaction design, and cross-functional leadership, I help intelligent products adapt to people—not the other way around.
My Design Journey: An AI-Native Designer at Facebook
Facebook personalization: Helping AI understand what people actually mean
Facebook Parental Supervision
System design: Building a Unified Trust System Across Facebook
Search Experience Design Direction
Case Study: Microsoft WXC Design Vision
Product Vision: Microsoft Rewards
Identity System: AI + Research & Bing Studio
Product design: Xbox Rewards & Xbox Extension
Experimental Interaction Design: SIX POINTS
Experimental Interaction Design Collection
Design System: Bing User Engagement Platform
Typography and Book Design: Momentum – Selected by TDC
Experience Design: MoMA & Whitney Museum
Case study: JetBlue - Set a Vision
About me
I'm a thinker and a maker, fascinated by how people think, decide, and interact with technology. I love transforming ambiguity into clarity—turning complex systems into experiences that feel intuitive, empowering, and human. Whether through strategy, design, or rapid prototyping, I enjoy building products that help people communicate better with intelligent systems.
Building Products.
Growing People.
Beyond building products, I'm passionate about helping young designers build meaningful careers. As the Head of Design and UX mentor at CareerTu, I've coached aspiring UX and UI designers in design thinking, product strategy, and portfolio development, with many going on to join companies including Amazon and Microsoft.